top of page
Marble Surface

About

Professional Summary

I am a marketing and communications strategist with seven years of experience across digital marketing, public relations, and brand voice development. I specialize in making AI sound human and on brand so teams can publish more high-quality content with less friction.
 

My work spans strategy, collaboration, project planning, execution, and optimization. I am a power user of generative AI and I build practical systems that real teams can use every day. I have also done technical procedural writing, creating clear SOPs and process documentation that teams can follow without confusion.

​

What I Do Best​

Custom brand voice GPTs, built and deployed
I have created dozens of brand voice GPTs for different clients and purposes, trained on real materials with prompt libraries and guardrails. The result is on-brand drafts in seconds that still feel human.
 

Email, editorial and automations
I plan and produce welcome flows, launches, newsletters, and long-form content. Drafts are AI accelerated, editing is senior and human, and the handoff includes clear SOPs and tech notes.
 

AI strategy and governance
I audit workflows, prioritize use cases, set brand-safe rules, and enable teams with usable prompts and documentation. The goal is reliable outcomes that protect voice and reputation.

​

Thought leadership and PR
I help founders shape a clear point of view, build bylines and podcast angles, and use light PR guidance to earn credible attention without spam.

​

Project management 
For major events, featuring roles as Coordinator, Consultant, and Project Manager at NXNE and The Royal Winter Fair.
 

Download my CV if resumes are your thing, or email me:
HelloKaileeShea@gmail.com

Marble Surface
Marble Surface

Skills

 Search Engine Optimization   Copywriting     Public Relations    
Social Media    Email Marketing    UX Writing   Content Strategy

Most Recently

2022-present

PR Strategist, Want + Able

Toronto, ON
Collaborated with internal & client teams to craft PR strategies, press releases, web & social media content, event promotions and more for a Toronto-based PR agency. 

2020-2022

Marketing Director, CityHealth Technologies

Bay Area, San Francisco, CA
Managed a team of 5 employees and 3 contractors to create and implement two multi-million dollar product launches, targeted email campaign with a 6%+ total conversion rate from ice-cold traffic. UX Writing for multi-national remote COVID testing service and appointment booking service for 20+ location clinic chain. 

2018-2022

Content Strategist, Collide Digital Marketing Agency

Palo Alto, San Francisco, CA
Promoted from Content Strategist to Director in under 1 year; managed a team of 3 to generate avg. 35% revenue increase for diverse agency clients, including real estate, wellness, healthcare, consumer retail, professional services, and more. 

Education

2016

University of Toronto, Honours Bachelor of Arts

Specialist in English, Major in Philosophy, Minor in History

Marble Surface
Marble Surface

Certifications

 Google Certified Digital Marketer   Direct Response Copywriting Specialist    SEMRush Certified SEO Expert  Hootsuite Social Media  
UX Writer Collective   DigitalMarketer.com Email Marketer    Google Analytics   Fundamentals of Public Relations

Free Advice

Enter your email and I'll put you on my list.
Your email is our little secret and you can unsubscribe at any time.

SUCCESS! 🥳 Expect a confirmation email soon. 

© 2035 by Sofia Franco. Powered and secured by Wix

bottom of page