Freelance Marketing Strategist & Content Creator

About
Professional Summary
I'm a marketing & communications strategist with over seven years of experience in digital marketing, freelance writing, and public relations.
My experience spans everything from strategy development and client collaboration to project planning, execution, and optimization. My current obsession is with generative AI LLMs and developing bespoke AI marketing automation solutions.
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I love working with diverse and collaborative teams, whether they're agencies, in-house teams, or entrepreneurs. I'm most excited to work with professional services (like health/wellness, tech, legal, real estate, etc.), entrepreneurs, and marketing & PR agencies.
Download my CV if resumes are your thing, or email me:
HelloKaileeShea@gmail.com


Skills
Search Engine Optimization Copywriting Public Relations
Social Media Email Marketing UX Writing Content Strategy
Most Recently
2022-present
PR Strategist, Want + Able
Toronto, ON
Collaborated with internal & client teams to craft PR strategies, press releases, web & social media content, event promotions and more for a Toronto-based PR agency.
2020-2022
Marketing Director, CityHealth Technologies
Bay Area, San Francisco, CA
Managed a team of 5 employees and 3 contractors to create and implement two multi-million dollar product launches, targeted email campaign with a 6%+ total conversion rate from ice-cold traffic. UX Writing for multi-national remote COVID testing service and appointment booking service for 20+ location clinic chain.
2018-2022
Content Strategist, Collide Digital Marketing Agency
Palo Alto, San Francisco, CA
Promoted from Content Strategist to Director in under 1 year; managed a team of 3 to generate avg. 35% revenue increase for diverse agency clients, including real estate, wellness, healthcare, consumer retail, professional services, and more.
Education
2016
University of Toronto, Honours Bachelor of Arts
Specialist in English, Major in Philosophy, Minor in History


Certifications
Google Certified Digital Marketer Direct Response Copywriting Specialist SEMRush Certified SEO Expert Hootsuite Social Media
UX Writer Collective DigitalMarketer.com Email Marketer Google Analytics Fundamentals of Public Relations