Marketing & Communications Strategist
Brand Voice + AI

About
Professional Summary
I am a marketing and communications strategist with seven years of experience across digital marketing, public relations, and brand voice development. I specialize in making AI sound human and on brand so teams can publish more high-quality content with less friction.
My work spans strategy, collaboration, project planning, execution, and optimization. I am a power user of generative AI and I build practical systems that real teams can use every day. I have also done technical procedural writing, creating clear SOPs and process documentation that teams can follow without confusion.
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What I Do Best​
Custom brand voice GPTs, built and deployed
I have created dozens of brand voice GPTs for different clients and purposes, trained on real materials with prompt libraries and guardrails. The result is on-brand drafts in seconds that still feel human.
Email, editorial and automations
I plan and produce welcome flows, launches, newsletters, and long-form content. Drafts are AI accelerated, editing is senior and human, and the handoff includes clear SOPs and tech notes.
AI strategy and governance
I audit workflows, prioritize use cases, set brand-safe rules, and enable teams with usable prompts and documentation. The goal is reliable outcomes that protect voice and reputation.
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Thought leadership and PR
I help founders shape a clear point of view, build bylines and podcast angles, and use light PR guidance to earn credible attention without spam.
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Project management
For major events, featuring roles as Coordinator, Consultant, and Project Manager at NXNE and The Royal Winter Fair.
Download my CV if resumes are your thing, or email me:
HelloKaileeShea@gmail.com


Skills
Search Engine Optimization Copywriting Public Relations
Social Media Email Marketing UX Writing Content Strategy
Most Recently
2022-present
PR Strategist, Want + Able
Toronto, ON
Collaborated with internal & client teams to craft PR strategies, press releases, web & social media content, event promotions and more for a Toronto-based PR agency.
2020-2022
Marketing Director, CityHealth Technologies
Bay Area, San Francisco, CA
Managed a team of 5 employees and 3 contractors to create and implement two multi-million dollar product launches, targeted email campaign with a 6%+ total conversion rate from ice-cold traffic. UX Writing for multi-national remote COVID testing service and appointment booking service for 20+ location clinic chain.
2018-2022
Content Strategist, Collide Digital Marketing Agency
Palo Alto, San Francisco, CA
Promoted from Content Strategist to Director in under 1 year; managed a team of 3 to generate avg. 35% revenue increase for diverse agency clients, including real estate, wellness, healthcare, consumer retail, professional services, and more.
Education
2016
University of Toronto, Honours Bachelor of Arts
Specialist in English, Major in Philosophy, Minor in History


Certifications
Google Certified Digital Marketer Direct Response Copywriting Specialist SEMRush Certified SEO Expert Hootsuite Social Media
UX Writer Collective DigitalMarketer.com Email Marketer Google Analytics Fundamentals of Public Relations

